Industry News: The "2024 China Personal Care Industry Trend Insight Report" Released, Revealing New Consumer Trends

    Recently, NielsenIQ, in collaboration with JD.com, released the "China Personal Care Industry Trend Insight Report," which reveals new trends in the consumer market and provides more room for thought regarding industry development.

    This report offers an in-depth analysis of the latest trends and future outlook for the personal care industry in 2024. According to omnichannel monitoring data, from January to July 2024, the sales of China's fast-moving consumer goods market grew by 2.4% year-on-year, while the personal care sector led the growth with its impressive performance, demonstrating strong market resilience and vitality.

E-commerce Rise Drives New Growth in the Industry

    Notably, e-commerce channels have become a key driver for the development of the personal care industry, with online sales accounting for nearly 60% of the total market, becoming an important engine for overall market growth. Research data shows that 69% of consumers prefer to purchase personal care products through e-commerce platforms, an increase of 13% compared to last year.

"Image Engineering" Expansion: Personal Care Becomes Beauty&makeup-oriented

    As consumers pursue healthier lifestyles, the personal care industry has exhibited a noticeable trend toward becoming more beauty&makeup-oriented.

    Today, the concept of "image engineering goes beyond just the face" has emerged as a new consumer mindset, with more consumers placing importance on caring for their entire body. Over 65% of respondents indicated that they also focus on caring for their hands, hair, and other areas, considering these parts as their "second face." This indicates that personal care is evolving along similar lines as beauty and skincare.

    This shift highlights the growing importance consumers place on comprehensive skin care. Against this backdrop, the report identifies three key shopping trends among personal care consumers: an increased focus on product ingredients, a wider variety of specialized products to meet multi-step care needs, and enhanced awareness of emotional healing and self-care.

Four Trends Leading the Personal Care Industry

    Additionally, the report outlines four major development trends for future personal care products: professionalization of ingredients, refinement of care steps, integration of emotional healing with olfactory economics, and product bundling. Mr. Zhou Lingqing mentioned in his speech, "In the current market environment, creating more refined consumption scenarios will be key for companies to win over consumers. With the beauty-oriented development of the industry, new growth logic is forming, and 'good products, good experiences, good services' remain the unwavering pursuit of Chinese consumers."

Conclusion

    The PCE Guangzhou International Personal Care Expo will be held from April 15 to 17, 2025, at the Guangzhou Nanfung International Convention Center. This event will gather high-quality resources from the personal care industry and collaborate with the PCE Yinghe Personal Care Expo Shanghai Station, which will take place from December 17 to 19, 2025, at the Shanghai New International Expo Center, accurately covering new forces in the personal care sector, including brand owners, supply chains, and ecological resources. It will showcase cutting-edge technological products and provide one-stop high-quality procurement services.

    Furthermore, to support personal care companies in expanding into global markets, the event will connect with overseas exhibitions in Moscow, Russia, and Dubai, UAE, achieving a dual circulation of domestic and international markets, and co-creating a new ecosystem for personal care!